Limited Capacity Academy Labs
Wed • Sep 16 • 11:00am – 1:00pm ET • Westin - Room Douglass
HubSpot Lab: Loop Foundation: ICPs and Segmentation
While AI enables content generation at scale, volume doesn't mean relevance. Effective campaigns start with a clear picture of your audience. In this Lab, you'll use Breeze Assistant to build a data-driven Ideal Customer Profile (ICP), then translate its criteria into audience filters in HubSpot's Segments tool.
You'll leave with:
- An understanding of how ICPs, personas, and segments fit into Loop Marketing
- A data-driven ICP built from your customer data
- A ready-to-activate HubSpot audience segment mapping to your ICP
Best for: Marketers wanting a sharper ICP and audience segment.
Session Speakers:
Romana HandlovaSenior Professor @ HubSpot
Romana Handlova is a Learning Experience Designer and Senior Professor at HubSpot Academy with a passion for helping people learn and grow. Before joining HubSpot, she built a strong foundation in customer service, training, and learning experience design, which shaped her love for adult education. Today, she creates c…
Jenn SanchezProfessor @ HubSpot
Jenn is a Professional Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe, judgment-free space where adult learners can thrive. Outside of work, you'll find her lost in a fantasy novel, treasure hunting at thrift stores for one-of-a-kind finds, or…
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