Unlocking ROI: Where Marketing and Finance Align

In this session, you'll learn how the search landscape has completely changed and how you can get ahead of the competition by leveraging a new SEO strategy along with exclusive prompts. You'll learn how to wield the power of Cursor, Claude Code, and MCPs to clone yourself 100 times, and much more.

What if you could see exactly what works in marketing, backed by millions of data points? Neil Patel reveals the patterns behind high-performing content, social engagement, and conversion strategies, based on an extensive analysis of 150,000 blog posts, 3 million social media updates, and feedback from 10,000 marketers. These 25 key insights cut through the noise and spotlight where real results come from. Whether you're refining strategy or reallocating budget, you'll walk away with a data-backed playbook for smarter, more effective marketing.

This session will explore how sales teams can quote faster, close smarter, and drive profitable growth by giving reps more autonomy while keeping pricing, contracts, and revenue impact aligned. Sarika and AJ will share insights on automating approvals, leveraging real-time commission and contract data, and using transparency-driven tools to accelerate deals and boost margins.

Customer success as a strategic motion (not just a department) can 5x your revenue—it’s true! In this session, discover how Marketing can harness a customer success framework to move beyond lead generation and drive revenue at every stage, from engagement and onboarding to upselling and renewals. Learn how to turn fragmented customer journeys into a seamless revenue engine using a playbook that combines AI and data for personalization and cross-functional collaboration to achieve sustainable, long-term growth.

Discover how MOBI is punching well above its weight against competitors with 10x the resources through strategic AI implementation. Chief AI Officer Scott Fox will share their dual-pronged approach: using AI to multiply internal team capabilities while simultaneously providing AI-powered solutions to businesses that often lag in tech adoption.

Learn how to set a budget based on revenue goals, CAC, and LTV. Discover how to calculate your max cost per lead in just 10 minutes. See case studies of companies that moved from gut-based to data-driven budgeting. Walk away with an actionable framework: the 70-20-10 rule—70% on proven strategies, 20% on experiments, and 10% on bold, moonshot ideas.