HubSpot for Marketing. Different CRM. 1 Seamless GTM Motion.

Customer success as a strategic motion (not just a department) can 5x your revenue—it’s true! In this session, discover how Marketing can harness a customer success framework to move beyond lead generation and drive revenue at every stage, from engagement and onboarding to upselling and renewals. Learn how to turn fragmented customer journeys into a seamless revenue engine using a playbook that combines AI and data for personalization and cross-functional collaboration to achieve sustainable, long-term growth.

ABM isn’t what it used to be—and that’s a good thing. In this hands-on workshop, we’ll break down what modern, high-performing ABM really looks like in 2025. You’ll learn how to move beyond generic account lists and anonymous intent to build personalized, signal-rich campaigns that target the right people and drive real pipeline. From generating your own first-party signals to building contact-level attribution models, this session gives marketing the frameworks, workflows, and GTM alignment needed to make ABM perform— compliantly, predictable, and powerfully.

Learn how to harness AI for growth while staying in control of your data. HubSpot’s Chief Legal Officer Erika Fisher and EVP of Product Karen Ng share clear principles, practical guidance, and key tradeoffs to help business leaders move fast, confidently, and responsibly.

Marketing and Sales still operate in silos. SDRs send generic cold outreach. Content and inbound leads go unused. In this session, SalesCaptain CEO Bill Stathopoulos - author of Cold Email Secrets - shares how 60+ companies, including Nestlé, Drip, Robin AI, and GlossGenius, are rethinking GTM. Learn why Outbound is now Inbound and how Clay, AI agents, and intent data help unify teams and turn hidden signals into pipeline.

Join founders who transformed their GTM strategy using HubSpot as their central platform. These C-suite leaders share how they evolved from implementation challenges to breakthrough moments with AI integration. Get actionable insights on which processes benefit most from automation, how to balance tech with human expertise, and how they recalibrated operations after implementing AI. This session delivers real-world impact rather than theoretical possibilities for building a future-proof tech stack.

Your current job is disappearing. Sorry, but it's true. AI is changing how we work forever. This workshop helps Sales/Marketing/Service pros stop panicking and start pivoting—learn what makes you irreplaceable and learn how to design your new role. This session is a repeat offering of CoLab 3 (not a series); each occurrence covers the same material.