ENCORE: Lab: Unifying Your Tech Stack With HubSpot

Video has transformed communication, but we're entering its next evolution. Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. Following the keynote, Financial Times' Cristina Criddle joins for a fireside chat on opportunities, challenges, and ethics of storytelling.

In this session, you'll learn how the search landscape has completely changed and how you can get ahead of the competition by leveraging a new SEO strategy along with exclusive prompts. You'll learn how to wield the power of Cursor, Claude Code, and MCPs to clone yourself 100 times, and much more.

Today's sales and marketing teams need to work smarter, not just faster. By putting AI to work across your essential tools, you can do both. In this session, we’ll unveil new Hubspot integrations and reveal how sellers and marketers are using Google Workspace and Gemini to transform the way they work.

In today’s digital age, B2B marketers have more tools than ever, yet they still face the challenge of cutting through the noise and delivering highly personalized, impactful campaigns. Discover how AI-driven insights, personalization, and automation can enhance targeting, improve customer engagement, and optimize campaigns for better results. Learn practical strategies to leverage AI tools effectively, drive higher ROI, and stay ahead in an increasingly competitive landscape. Gain actionable strategies for leveraging AI and transform your ABM programs for greater impact and measurable results.

Learn how to harness AI for growth while staying in control of your data. HubSpot’s Chief Legal Officer Erika Fisher and EVP of Product Karen Ng share clear principles, practical guidance, and key tradeoffs to help business leaders move fast, confidently, and responsibly.

Join founders who transformed their GTM strategy using HubSpot as their central platform. These C-suite leaders share how they evolved from implementation challenges to breakthrough moments with AI integration. Get actionable insights on which processes benefit most from automation, how to balance tech with human expertise, and how they recalibrated operations after implementing AI. This session delivers real-world impact rather than theoretical possibilities for building a future-proof tech stack.