From Quote Chaos to Closed-Won: HubSpot CPQ in Action

In this candid conversation, two CEOs at the forefront of AI explore the questions every leader faces: How do you build AI systems that are safe, steerable and aligned with human values? What does scalable AI-driven growth actually look like? How do you lead through disruption when the rules are being rewritten in real-time? This isn't just another AI discussion. It's a practical conversation about navigating the most consequential transformation of our lifetime, with two leaders shaping that future every day.

Video has transformed communication, but we're entering its next evolution. Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. Following the keynote, Financial Times' Cristina Criddle joins for a fireside chat on opportunities, challenges, and ethics of storytelling.

Marketers always want to know, ”what will change?” Let’s explore a more important question, ”what won’t change?” We believe that there’s never an advantage to following the crowd— especially in marketing, where the crowd is usually wrong. The B2B Institute presents 6 new B2B trends for the contrarian marketer. These bite-sized, story-led ideas challenge traditional approaches to strategy, creative, distribution and measurement, offering paths to outperform competition. These little-known best practices provide a significant competitive edge to those willing to reject consensus opinion.

Learn how the new data studio in Data Hub makes it easy and fast for anyone to combine customer data from across their tech stack, enhance it with AI, and then activate it across the HubSpot Platform. Data studio breaks down data siloes, eliminates hours of manual data work, and helps you drive revenue by unlocking customer insights that were previously inaccessible to marketing, sales and service teams. Join us for a demo that shows how the data studio works, and how unified datasets can be used in segments, workflows, reports and more!

Your brand is now showing up in new places and in new ways that CMOs don’t control. LLMs, agents, and AI-powered search are rewriting brand discovery, and the smartest marketing leaders are adapting quickly. Webflow’s Chief Evangelist Guy Yalif introduces The AEO Maturity Model, a new framework to help CMOs lead their teams from publishing for Google to positioning your brand for AI-powered discovery and conversion. Learn how to assess your current state, build engaging brand experiences, and show up where AI is making decisions for your audience.

Are you spending hours on manual email creation, coding personalization, and guessing at what works? HubSpot’s AI-Powered Email automates the heavy lifting, turning hours of manual work into minutes. In this demo, we'll generate a complete, on-brand email from a simple prompt and convert any design into an editable template in under a minute. You'll see how to deliver true 1:1 personalization at scale—no coding required. We’ll even show you how AI predicts optimal audiences and provides instant performance insights. It's time to trade manual execution for strategy.