Founder-Led Sales: How to Win Paying Customers

Discover how uncomfortable conversations can spark extraordinary change, and why creating truly accessible and inclusive environments doesn't just help people thrive - it drives real business results. Learn strategies to build spaces where everyone succeeds, turning accessibility from obligation into a competitive advantage.

If AI isn’t driving results, we’ll fix it in 40 minutes. Get hands-on with the 5F Framework to train AI on your brand for 2-3X better results. This session distills the best of HubSpot’s AI Accelerator HUG into an actionable workshop—plus, you’ll take home an AI playbook to see results by Monday. Why this matters: AI is only as good as the context you give it. To drive real impact, it must speak your brand’s language, understand your ICP, and generate insights that move the needle. After this session, you’ll turn AI into a true extension of your team—without wasting hours on trial and error.

Kids instinctively find the smartest, easiest way to win. What if AI Agents could give your GTM team the same edge? In this session, you’ll learn 8ish practical AI Agent use cases that will make your GTM strategy smarter, faster, more intuitive, and more effective. You’ll also learn how to cut through the fuzziness of how AI Agents actually work—so you can move beyond hype to real implementation. While others spend time debating AI, you’ll leave with real-world applications that give you a competitive advantage. The question is: will you be the first to implement them?

Discover how MOBI is punching well above its weight against competitors with 10x the resources through strategic AI implementation. Chief AI Officer Scott Fox will share their dual-pronged approach: using AI to multiply internal team capabilities while simultaneously providing AI-powered solutions to businesses that often lag in tech adoption.

Today's sales and marketing teams need to work smarter, not just faster. By putting AI to work across your essential tools, you can do both. In this session, we’ll unveil new Hubspot integrations and reveal how sellers and marketers are using Google Workspace and Gemini to transform the way they work.

For many sales teams, AI feels like a threat. But in reality, it's a competitive advantage-especially for small and mid-market teams juggling limited time and resources. This intro session helps both sales leaders and frontline reps new to AI understand how to use tools like HubSpot's Breeze AI to automate administrative tasks, uncover high-value leads, and keep outreach personal. As a new AI user, discover how to use AI to support your sales-not replace it.