Get a crash course into Harvard Business School's most popular course with Sales Coaches Carole Mahoney, Jaime Diglio and Leslie Venetz. You will discover how to identify early prospects to build a robust pipeline, conduct initial sales meetings that consistently lead to the next stage, confidently communicate your value proposition to establish trust and motivate buyer action.Come prepared with your go-to-market and business development challenges and leave with actionable strategies you can test immediately.