Turn AI Experiments Into Measurable Revenue
Many teams are experimenting with AI, but few are translating that activity into measurable results. This session provides a practical framework for moving from experimentation to impact. Learn how to align AI usage with performance metrics, identify gaps in adoption, and prevent inconsistent or risky use. You'll leave with a repeatable approach to scaling AI across marketing, sales, and RevOps while maintaining accountability, consistency, and measurable revenue outcomes.
Session Speakers:
Britney ColeChief Innovation Officer @ Blanchard
Britney Cole is chief innovation officer at Blanchard, a premier leadership development company, where she drives AI strategy and future-of-work innovation. As an early enterprise adopter of generative AI, she helps marketing, sales, and revenue leaders build AI-augmented teams that outperform without sacrificing cultu…
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