The Loop Unplugged: Inside Modern B2B Growth
The Loop promises continuous, compounding growth, but many teams struggle to apply it in day-to-day execution. In this live Demand Decoded podcast episode, leaders from Blend and HubSpot unpack what it takes to operationalize Express, Tailor, Amplify, and Evolve across content, AI, distribution, and measurement. You'll hear real examples, practical lessons, and candid insights into how modern B2B teams are using The Loop to create more predictable pipeline and stronger alignment across growth efforts.
Session Speakers:
Dan StillgoeMarketing Director @ Blend
Dan Stillgoe is marketing director at Blend, where he leads the company’s marketing strategy and performance. Alongside running demand for Blend itself, he plays a key role in testing and validating new approaches to growth, turning internal experimentation into proven frameworks that shape how Blend supports its clien…
Phil VallenderCo-Founder @ Blend
Phil Vallender is co-founder of Blend, a B2B marketing and growth consultancy focused on helping organizations build more predictable revenue through better strategy, structure, and execution. With a background in engineering and product management at Sony and more than a decade in B2B marketing, Phil brings technical…
Aja FrostSenior Director, Marketing @ HubSpot
Aja Frost is HubSpot's senior director of global growth and paid advertising, leading the teams who drive HubSpot's top-of-funnel demand through SEO and LLM optimization and paid media. She conceived and launched HubSpot's AEO Grader, the first free tool to help companies understand and optimize for their visibility in…
Kyle DenhoffSr Director, Marketing @ HubSpot
Kyle Denhoff is a growth marketer and media operator with 15 years of experience spanning healthcare and SaaS. For the past four years, he's led the buildout of HubSpot Media and its Creator program, scaling properties like The Hustle, My First Million, and Marketing Against the Grain into a network that drives 20-25%…
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