How AEO Has Changed the Marketing Playbook
AI is reshaping how buyers discover and engage with content, requiring marketers to rethink traditional playbooks. This session explores how Answer Engine Optimization is changing demand generation and what strategies are working today. You'll learn how AI surfaces content, how to balance AEO with existing marketing approaches, and how to adapt your strategy to stay visible and competitive in an evolving landscape.
Session Speakers:
Amanda KopenManager of Emerging Channels @ HubSpot
Amanda Kopen is a growth marketer specializing in the intersection of AI and demand generation. She's currently focused on increasing brand visibility in LLM outputs while building AI-powered tools that drive measurable growth. With more than nine years in digital marketing, Amanda previously led SEO strategy across fi…
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