From AI Experiments to Automation That Converts

Most teams are experimenting with AI, but few are building programs that consistently drive results. In this session, you'll see how HubSpot's email team designs AI-powered automation that doubled baseline conversion rates with nearly 100% of emails personalized at scale. Learn the architecture behind scalable 1:1 personalization, how to choose the right data inputs, how to design prompts that write emails without human review, and a repeatable QA framework to protect brand voice and catch errors. You'll leave with a blueprint you can implement immediately, no engineering team required.