What 10,000 Hours of AEO Taught Us

After extensive work across Answer Engine Optimization campaigns, this session distills what actually improves brand visibility in AI-powered search and what does not. You'll learn the frameworks, failures, and practical lessons that emerged from tracking performance across major answer engines. The session will cover how company context, author voice, audience personas, and research workflows shape AI visibility, along with how to build a process that scales credibility and discoverability rather than just content volume.