Winning AI Search: Close the Gaps That Cost You Customers
AI-driven search is reshaping how buyers find and evaluate solutions, often before they ever visit your site. In this session, you’ll learn how to identify the gaps preventing your content from being surfaced and trusted. Explore how relevance, authority, and credibility influence visibility, and walk away with practical steps to improve how your brand shows up in modern search experiences.
Session Speakers:
- Dale Bertrand
President @ Fire&Spark
Dale Bertrand is an SEO specialist with 20+ years advising Fortune 500 companies and startups, including Citizen, Nestlé, ExxonMobil, and Bulova. He applies a background in artificial intelligence to search marketing. Dale speaks at industry events, leads corporate trainings, and serves as entrepreneur in residence at…

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Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.









