What 1M+ Responses Reveal About Showing Up in Answer Engines
AI search is changing how buyers discover and evaluate brands, and understanding visibility in answer engines now requires a different playbook. This session shares lessons from analyzing more than a million AI responses across major platforms to show what influences citation and visibility. You'll learn which content formats perform best, how freshness and structure affect outcomes, and why success in AEO should be measured over time rather than through one-off snapshots.
Session Speakers:
Aja FrostSenior Director, Marketing @ HubSpot
Aja Frost is HubSpot's senior director of global growth and paid advertising, leading the teams who drive HubSpot's top-of-funnel demand through SEO and LLM optimization and paid media. She conceived and launched HubSpot's AEO Grader, the first free tool to help companies understand and optimize for their visibility in…
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