Rank Your Marketing Experiments Like a Growth Team

Even with better tools and AI-enabled workflows, marketing teams still need to decide which experiments deserve time and resources. This session introduces the ICE-T Framework, a simple way to estimate impact before launching a test. You'll learn how to calculate incremental conversions, prioritize experiments systematically, and explain your roadmap using the language of revenue and business value. Walk away with a practical method for building a stronger, more defensible experimentation strategy.