AI Can’t Create Trust. But It Can Scale It.

AI is making marketing faster, cheaper, and louder. It’s not making it more believable. Budgets are flat at 7.7% of revenue and 88% of people still trust recommendations from people they know over any other form of marketing.Most teams just aren't using it. Marketing leaders from Workday and Atlassian join InGo CEO Michael Barnett to share how they use AI to activate human trust at scale. Real results: at Workday Rising, an AI-powered campaign drove 11,800+ quiz completions, 12,300+ clicks, and 8x more social buzz with zero paid media. All peer-driven. All measurable. No influencer campaigns. Real peer-to-peer activation. AI didn’t create the trust. People did. AI made it repeatable.