Email List Decay: The Silent Growth Killer

Email is one of the highest ROI channels, but performance often declines long before teams understand why. This session explores how email list decay reduces deliverability, lowers engagement, and weakens sender reputation over time. You'll learn how to identify early warning signs, balance list growth with long-term health, and build repeatable processes to maintain performance. Walk away with a clear approach to protecting and improving one of your most valuable growth channels.