Fix CRM Adoption: A Blueprint for Complex Sales Teams
CRM adoption fails when systems do not match how teams actually work. In this session, you'll learn how to design a sales system that drives consistent usage across complex teams. Explore how to define pipeline stages clearly, align workflows to real selling behavior, and use automation to capture accurate data without extra effort. You'll also learn how to create role-based views that help reps, managers, and leaders act quickly and confidently.
Session Speakers:
Josh CurcioChief Revenue Officer/Partner @ protocol 80, Inc.
Josh Curcio is the CRO and partner at protocol 80, helping technical B2B companies, especially manufacturers and industrial firms, modernize marketing, sales, and CRM without overwhelming the teams who have to live in it. With 20+ years of experience, he is a HubSpot Community Champion, Manufacturing HUG Leader (East C…
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