Tech Stack Showcase
Fri • Sep 18 • 10:00am – 10:20am ET • Tech Stack Showcase
ENCORE: Tools for Growth—Turn Video and Webinars to Revenue
ENCORE due to popularity! When a buyer spends 40 minutes on your webinar or rewatches a demo, that's a high-intent signal. Most teams never act on it. Learn how high-growth B2B SaaS teams turn video and webinar engagement into measurable pipeline by syncing viewing data into HubSpot for lead scoring, personalized follow-up, and sales alerts. Then see how to repurpose every webinar into clips, on-demand experiences, and sales content in minutes. Walk away with a practical playbook for turning every video and webinar into a pipeline engine.
Session Speakers:
Elise BeckSenior Director, Product Marketing @ Wistia
Elise Beck is a strategic product marketing leader specializing in positioning, storytelling, and uniting teams to launch creative, high-impact campaigns. As Senior Director of Product Marketing at Wistia (formerly at HubSpot), she helps brands harness the power of video to connect with audiences and drive real results…
Sophia BarronStaff Product Marketing Manager @ Wistia
Sophia Barron is a Staff Product Marketing Manager at Wistia, where she shapes go-to-market strategy for the company's webinar, lead generation, and analytics tools. Before Wistia, she built product marketing and partnerships marketing programs at Owl Labs, and at HubSpot, she built the Service Blo…
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