Innovation Stage
Wed • Sep 16 • 3:00pm – 3:30pm ET • Innovation Stage
Winning When Buyers Never Click
As AI-powered search changes how buyers discover brands, earning clicks is no longer enough. The marketers who win will build demand before a search or AI prompt ever happens. In this session, leaders from Tatari, Quo and Otter.ai discuss how to adapt your demand generation strategy for a zero-click world, identify where traditional search is losing ground, and evaluate the channels and measurement approaches that create lasting brand recall and incremental growth. You'll leave with a practical framework for building demand beyond search, supported by real data and customer examples.
Session Speakers:
Tori MurrayHead of Paid Growth @ Quo
Tori Murray is the head of paid growth at Quo, where she leads the company's acquisition strategy across digital and offline media. Over the past 15 years, she's built and scaled acquisition programs for B2B SaaS and consumer brands, pairing creative storytelling with rigorous experimentation across channels ranging fr…
Andy SchonfeldChief Revenue Officer @ Tatari
Andy Schonfeld is chief revenue officer at Tatari, a technology company that builds infrastructure to modernize TV advertising for brands, agencies, and publishers. Andy leads and oversees all functions of revenue including client success, sales, and business development. He drives forward cross-functional planning and…
Zaw Lin HteikHead of Growth Acquisition @ Otter.ai
Zaw Lin Hteik is head of growth acquisition at Otter.ai, where he leads the customer acquisition function for one of the world’s leading AI meeting platforms. A data-driven growth leader, Zaw has built and scaled growth programs across Disney’s global gaming and digital businesses, SaaS, and AI companies. His expertise…
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