Yes And: How Improv Shapes Brand Strategy

Social Media has always been entertainment forward, but what makes something funny or entertaining? And how do you actually create comedy? Improv fundamentals like ""Yes And,"" A-to-C, finding the game and heightening the game are principles that shaped Sarah's social strategies at companies like Crocs, Smosh, and Duolingo. Sarah will give a crash course in the fundamentals and prove the power of play to increase creativity and storytelling. The moral of the story? Everyone should take an improv class.