Social Media has always been entertainment forward, but what makes something funny or entertaining? And how do you actually create comedy? Improv fundamentals like ""Yes And,"" A-to-C, finding the game and heightening the game are principles that shaped Sarah's social strategies at companies like Crocs, Smosh, and Duolingo. Sarah will give a crash course in the fundamentals and prove the power of play to increase creativity and storytelling. The moral of the story? Everyone should take an improv class.