Inside HubSpot's AI Search Lab: 7 AEO Experiments

Go inside HubSpot's AEO experimentation pod, where hypotheses became strategies scaled across the company. You'll see seven real AEO experiments, including what worked, what failed, and what surprised us, and learn how the team prioritized ideas, measured success, and turned winning tests into repeatable practices that helped make HubSpot the most visible CRM in AI search. Leave with a practical framework for running and scaling AEO experiments on your own team.