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Limited Capacity Education Session

Wed  •  Sep 16  •  2:00pm – 2:45pm ET  •  Room 205

Everyone Added AI to Their Sales Org. Most Did It Wrong

Only 28% of sales leaders say AI is improving revenue performance despite surging adoption. Why? Most orgs add AI to an old system instead of building a new one for AI. Sybill CEO and Stanford lecturer, Gorish, introduces a new operating model for building a sales organization where AI drives revenue growth, not just productivity. You'll learn why optimizing for efficiency is the wrong goal, how to build AI that gets smarter with every deal, how to redesign roles so people and AI work better together, and how to redesign deal execution, coaching, and forecasting so AI moves deals forward.

INBOUND attendees

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.
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