Limited Capacity Academy Labs
Wed • Sep 16 • 11:00am – 1:00pm ET • Westin - Room Adams
HubSpot Lab: Signal-Led Selling: Optimizing Your Prospecting
For HubSpot customers only. You've already set up the prospecting agent and enrolled contacts. Now it's time to drive stronger pipeline results. In this Lab, you'll use buyer intent signals and customize plays to turn basic outreach into a reliable pipeline engine.
You'll leave able to:
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Identify and prioritize high-fit prospects using buyer intent signals
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Customize prospecting plays to target the right accounts at the right time
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Build a signal-led strategy for consistent pipeline results
Best for: Sales managers, revenue ops leaders, and BDR/SDR team leads scaling AI-powered prospecting.
Session Speakers:
Troy FiawooSenior Inbound Professor @ HubSpot
Troy Fiawoo is a Senior Inbound professor for HubSpot Academy. He started off in tech support and has had a variety of different roles including being a customer trainer and an onboarding specialist. When he's not helping customers see the value of HubSpot/get set up, you can catch him exploring so cal with his wife, a…
Matthew GalloSenior Professor @ HubSpot
Matthew Gallo is a Senior Academy Professor on HubSpot’s Small Group Coaching team. With seven years at HubSpot and a background in both Sales and Customer Success, he brings practical, cross-functional experience to his work helping customers grow better. At UNBOUND, Matthew is facilitating a Grow Revenue: Beginner Ac…
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