AI Isn’t the Hard Part. Leading Change Is
AI isn’t the challenge. Transformation is. In this session, HubSpot’s Chloe Tambe unpacks what it really takes to lead AI change inside your organization. Learn how to move teams past resistance, rethink how work gets done, and turn AI from isolated experiments into real business outcomes. Through keynote insights and a candid follow-up conversation, this session shows how leaders can build organizations to move their teams from AI observers to into AI practitioners.
Session Speakers:
- Chloe Tambe
Director, AI Transformation @ HubSpot
Chloe is the director of AI transformation, marketing at HubSpot, where she's building the strategy, programs, and culture to enable marketers to work smarter with AI. Her focus is practical enablement and change management that helps people see AI as a tool for creativity rather than something to fear. Before stepping…

Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.









