Where AI Fails in GTM (And What Actually Drives Growth)

AI is everywhere in go-to-market, yet results aren’t improving. Why? AI doesn’t fix GTM. It scales whatever system you already have. If your strategy is misaligned or unclear, AI amplifies the noise. In this session, Sangram Vajre breaks down where teams get AI wrong and shares real use cases where it falls short. You’ll learn how to diagnose your GTM, fix alignment gaps, and apply AI in a way that improves engagement, conversion, and revenue.