Seat Reservation Required Meetup
Fri • Sep 18 • 9:45am – 10:15am ET • Exchange - The Sector
Meetup: Building Awareness With AEO
Join fellow HubSpot users and the AEO product team for an open conversation on all things Answer Engine Optimization. Whether you're just getting started or deep in your AEO strategy, this is your chance to ask questions, share what's working, and hear directly from the people building the product. No slides, no agenda — just real talk.
Session Speakers:
- Katriona Heaslip
Senior Manager, Product Marketing @ HubSpot
Katriona Heaslip is a Senior Product Marketing Leader at HubSpot, where she leads go-to-market strategy for the company's marketing products. Her work focuses on how marketers can adapt to a rapidly changing landscape, from the rise of AI-powered search to new models for building brand and demand. Based in Ireland, Kat…

Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.



