Tools for Growth: Fix Contract Chaos With Automation

Stop letting your CRM manage you. Learn how to deploy personal AI agents within HubSpot to automate tasks, personalize your workflow, and reclaim thousands of hours annually. In this session, Andrew Amann, AI expert from NineTwoThree (the team behind AI products for FanDuel, Consumer Reports, SimpliSafe, and Experian), will explore the practical steps to integrate AI agents, customize their functions, and unlock the true potential of a 24/7 HubSpot working tirelessly on your behalf. Leave ready to deploy your own AI-powered workforce and achieve unprecedented levels of efficiency.

In today’s digital age, B2B marketers have more tools than ever, yet they still face the challenge of cutting through the noise and delivering highly personalized, impactful campaigns. Discover how AI-driven insights, personalization, and automation can enhance targeting, improve customer engagement, and optimize campaigns for better results. Learn practical strategies to leverage AI tools effectively, drive higher ROI, and stay ahead in an increasingly competitive landscape. Gain actionable strategies for leveraging AI and transform your ABM programs for greater impact and measurable results.

Learn how to harness AI for growth while staying in control of your data. HubSpot’s Chief Legal Officer Erika Fisher and EVP of Product Karen Ng share clear principles, practical guidance, and key tradeoffs to help business leaders move fast, confidently, and responsibly.

Join founders who transformed their GTM strategy using HubSpot as their central platform. These C-suite leaders share how they evolved from implementation challenges to breakthrough moments with AI integration. Get actionable insights on which processes benefit most from automation, how to balance tech with human expertise, and how they recalibrated operations after implementing AI. This session delivers real-world impact rather than theoretical possibilities for building a future-proof tech stack.

Discover how gamification and behavioral science principles can unlock CRM adoption within HubSpot. Learn from real customer stories and get practical examples. Ideal for RevOps, CRM managers, and customer success leaders.

ENCORE due to popularity! Integrating your tech stack with HubSpot gives you a unified view of your business—but it starts with asking the right questions. In this lab, you’ll meet fictional company Fern Baby Fern, whose messy stack needs help. You’ll learn a repeatable process for auditing tools and, with a partner, recommend what to integrate, migrate, or rebuild in HubSpot. Leave with an audit template, a proven process, and integration resources you can apply to your own business.