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April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
Currently showing 30 posts.
  • Kara Swisher at INBOUND 2024

    Inbound

    October 23, 2024

    Recoding the Future: Tech Insights from Kara Swisher

    It was a no-holds-barred conversation with Kara Swisher, legendary tech journalist, Recode co-founder, and author of “Burn Book” as she joined Terry Rice on the INBOUND Main Stage for a discussion on everything from tech transparency to the future of innovation. If you’re trying to keep up with the fast-moving tech landscape, here are the top takeaways you need to know—and why they matter.

    Session Recap

    Main Stage

    Spotlight Session

  • The featured image for this article.

    Inbound

    May 6, 2024

    Can Ocean Technology Turn Back Climate Change?

    2023 was a banner year for climate change — and not in a good way. Depressing opening lines aside, there is hope! And at INBOUND 2023 Peter de Menocal, President and Director of Woods Hole Oceanographic Institution, laid out the current state of climate affairs, what is currently being done to offset negative impacts, and how the ocean is helping shape the path forward.

    INBOUND

    Session Recap

  • A person in a crowd taking notes in a notebook.

    Marketing

    March 26, 2024

    Keys to World Class Content and Winning Trust in the AI Era

    Are you looking to create exceptional content in your company that wins trust, traffic, leads, and sales? Are you trying to stay ahead of the curve in a world where AI is revolutionizing how marketers approach their work? At INBOUND 2023, content marketing expert Marcus Sheridan shared what types of content you should be producing with AI to establish credibility within your industry, all while maintaining a human touch that resonates as authentic, trustworthy, and helpful.

    INBOUND

    Content Marketing

    Session Recap

  • Two people giving presentations.

    Marketing

    January 30, 2024

    NEW Email Marketing Test Ideas and Pitfalls to Avoid in 2024

    New year, new tactics! Elevate your email marketing game with fresh ideas and tests to try out along with common pitfalls and how to sidestep those. At INBOUND 2023, email marketing pros Jay Schwedelson (CEO and founder, Outcome Media/SubjectLine.com/GURU Events) and Pierce Ujjainwalla (Co-founder and CEO, Knak) shared their current effective strategies and insights from their past email campaign results.

    Session Recap

    Email Marketing

    Marketing

  • A split image of two headshots.

    Marketing

    January 29, 2024

    LinkedIn Ads Strategy for the B2B CMO

    As we step into the new year, it’s time for B2B marketing leaders and CMOs to rethink their digital strategies. One of the most powerful tools at your disposal? LinkedIn Ads. Known for their effectiveness, particularly in the B2B space, these ads come with their own set of challenges to navigate: high costs and steep learning curves.

    Marketing

    Session Recap

  • Two people in conversation on stage.

    Inbound

    September 26, 2023

    Andrew Huberman on How to Boost Focus and Creativity with Dopamine

    What does dopamine have to do with focus and productivity and how does that relate to your work day? Andrew Huberman, neurobiology professor and host of Huberman Lab Podcast, joined us at INBOUND23 where he sat down with Brian Halligan (HubSpot’s co-founder and executive chairperson) to talk all things dopamine, neuroplasticity, and the importance of routine for fueling motivation, productivity, and creativity.

    Session Recap

  • Jane Goodall giving a presentation.

    Inbound

    April 21, 2023

    Dr. Jane Goodall: Rebuilding Our Collective Future

    When Dr. Jane Goodall, world-renowned ethologist and activist, talks about sustainability and how to build a better future, we listen. A global icon and advocate for the natural world, Dr. Goodall shares insights and inspiration into actions we must take in order to revitalize the world for the next generation. With nearly 10 million hectares of forests being lost each year there is still much work to be done. Here are four key points from her session at INBOUND 2022.

    Session Recap

  • Steven Bartlett at INBOUND 2023

    Inbound

    May 16, 2024

    Steven Bartlett: Four Strategies for Future-Proofing Your Business

    Entrepreneur, investor, best-selling author, host of Europe’s $1 podcast, “The Diary of a CEO”, and the youngest ever dragon on BBC’s hit show, “The Dragon’s Den” (the UK equivalent of “Shark Tank”), if anyone can speak on big bets and how to navigate the future, it’s Steven Bartlett. At INBOUND 2023, Bartlett shared insights on how businesses can thrive in today’s shifting landscape. Drawing from his personal journey and experiences, he offered actionable strategies for individuals and business owners eager to lead, rather than follow.

    INBOUND

    Session Recap

  • Two people presenting a sports jersey. It says "Hubspot" with the number 23."

    Inbound

    March 26, 2024

    Changing the Game: How One Women’s Soccer Club is Redefining Success

    Serial entrepreneur, and president of Angel City Football Club, Julie Uhrman, joined Steph Yang, staff writer for The Atlantic, at INBOUND 2023 to discuss the innovative strategies that have led to the explosive growth of Angel City FC and the unwavering commitment driving the club’s mission for gender equity. Read on for Uhrman’s takeaways on the impact Angel City FC has had on the world of professional sports and discover how it’s a blueprint for future ventures in women’s soccer and beyond.

    INBOUND

    Featured

    Session Recap

Two people looking at the stage in 3/4 profile

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