UNBOUND Blog

UNBOUND

Announcements

April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
Currently showing 28 posts.
  • INBOUND Attendees

    Community

    June 24, 2026

    What AI Can't Upskill For You, And What To Do About It

    Everyone is racing to learn the tools, the prompting skills, the agents, and workflows. That's not wrong. But the practitioners getting the most out of AI share something that doesn't show up on a tools list. They have the judgment to know when an output is wrong, the creativity to ask questions the models haven't encountered, and the self-direction to act when no one hands them a plan. The problem is that human skills require active investment to maintain, and many professionals are so focused on keeping up with AI that they've quietly stopped making that investment. We asked five UNBOUND 2026 speakers the same question: as AI upskilling dominates the conversation, what's the one human skill people need most right now and aren't investing in enough? Here's what they said.

    AI

  • CMO panelists at INBOUND 2025

    Session Recaps

    June 1, 2026

    How Top CMOs Are Using AI for B2B Marketing Strategy

    Brand is back. Not because CMOs decided it mattered more, but because AI changed where buyers start, and for most B2B buyers today, that's no longer your website. A G2 study shared at INBOUND 2025 found that 51% of buyers say they go to an LLM first. In that context, three CMOs, Suzanne Kounkel of Deloitte, Lena Waters of Notion, and Sydney Sloan of G2, covered what B2B AI marketing strategy actually looks like in practice: the brand questions, the agent questions, and what happens when you start thinking of AI as a collaborator. The through-line: the CMOs generating real results right now are the ones running many experiments instead of one big bet, building brand presence outside the channels they've historically owned, and using AI to think faster, not just produce faster.

    Brand Marketing

    AI

  • VC panelist at INBOUND 2025

    Session Recaps

    May 26, 2026

    What Top VCs See in the AI Growth Stack (And What They're Betting On Next)

    At INBOUND 2025, HubSpot Ventures managing director Adam Coccari brought three of Silicon Valley's most active AI investors together on the Main Stage: Jennifer Li of Andreessen Horowitz, Josh Coyne of Kleiner Perkins, and Sonya Huang of Sequoia Capital. These three have collectively backed some of the most-watched AI companies in the market right now, and their portfolios are where real AI GTM strategy is getting stress-tested at scale. What they shared was a read on what's actually working, what's still broken, and where most companies are leaving value on the table.

    VC

    AI

    Founders

  • Aja Frost at INBOUND 2025

    Session Recaps

    March 23, 2026

    How to Show Up in AI Search: HubSpot’s Winning AEO Playbook

    For years, marketers have been trained to think in rankings: rank on Google, drive traffic, optimize conversion. Repeat. That model influenced an entire generation of content strategy and defined what we wrote, how we structured it, and how we measured success. But at INBOUND 2025, Aja Frost, Senior Director of Global Growth at HubSpot, made it clear that this model is being replaced with AEO (the practice of optimizing your content so AI tools like ChatGPT and Google AI Overviews can find, extract, and recommend your brand in their answers). AI is compressing what used to be a multi-step journey into a single, synthesized answer. If your brand isn’t part of the answer, you may never enter the consideration set at all. Frost knows this firsthand. HubSpot saw the shift early, pivoted their content strategy, and is now the number one most visible CRM in AI engines. Here's the playbook she sharedcheck and what you can start doing today.

    Marketing

    AI

  • Ari Echt-Wilson at INBOUND 2025

    Session Recaps

    December 22, 2025

    How to Use AI to Personalize Emails at Scale

    If there’s one skill marketers should commit to mastering in 2026, it’s using AI to scale 1:1 email personalization. At INBOUND, Ari Echt-Wilson, Director of Global Prospect Email at HubSpot, shared how her team has driven over 10,000 qualified meetings per quarter and achieved a 45% year-over-year increase in email conversion rates with the help of AI-personalization. Here’s what she and her team learned throughout the process and the actionable skills every marketer can start practicing now.

    AI

    Email Marketing

  • Neil Patel at INBOUND 2025

    Session Recaps

    October 30, 2025

    What Neil Patel Says Marketers Are Getting Wrong About AI, Email, and Content

    On the Main Stage at INBOUND 2025, Neil Patel, co-founder of NP Digital, came with hard data that challenges where we're all spending our marketing time and energy. His topic: 30 Charts That Will Change the Way You Do Marketing. His message: Most companies are focused on the wrong things and missing real revenue opportunities because of it. If you’re navigating search behaviors, AI-generated content, or performance plateaus, here’s what you need to know from Patel’s session and how to act on it now.

    AI

    Marketing

  • Marques Brownlee at INBOUND 2025

    Session Recaps

    September 23, 2025

    MKBHD at INBOUND: Why Truth, Focus, and Audience-First Thinking Win

    If you spend any time on YouTube watching tech reviews, chances are you’ve stumbled across a video by Marques Brownlee—better known as MKBHD. With nearly 2,000 videos, millions of subscribers, and a reputation as one of the most trusted voices in tech, Marques has built an empire by doing one simple thing: telling the truth. At INBOUND 2025, HubSpot’s CMO Kipp Bodnar sat down with Marques to unpack exactly how he’s built that trust, what it takes to stand out in a crowded digital world, and why audience-first thinking always wins.

    AI

    Marketing

  • Dharmesh Shah at INBOUND 2025

    Session Recaps

    September 18, 2025

    You to the Power of AI: Dharmesh Shah on Building a Human-Centered AI Future

    If you’ve ever heard Dharmesh Shah (co-founder and CTO, HubSpot) speak, you know t o expect three things: sharp insights, dad jokes, and a whole lot of heart. His INBOUND 2025 session delivered all of that and more. From explaining large language models in plain English to offering a simple framework for bringing AI into our teams, Shah made one thing clear: working with AI is about unlocking the best version of ourselves.

    AI

Two people looking at the stage in 3/4 profile

Your Growth Moment is Here

Boston is calling. Join fellow change-makers for three high-impact days of powerful insights and real connections. Leave with proven tactics and strategies that drive results.

Register Now
INBOUND 26HubSpot

Stay ahead of what’s next. Get first access to UNBOUND news and updates.