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April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
Currently showing 5 posts.
  • Two people presenting a sports jersey. It says "Hubspot" with the number 23."

    Session Recaps

    March 26, 2024

    Changing the Game: How One Women’s Soccer Club is Redefining Success

    Serial entrepreneur, and president of Angel City Football Club, Julie Uhrman, joined Steph Yang, staff writer for The Atlantic, at INBOUND 2023 to discuss the innovative strategies that have led to the explosive growth of Angel City FC and the unwavering commitment driving the club’s mission for gender equity. Read on for Uhrman’s takeaways on the impact Angel City FC has had on the world of professional sports and discover how it’s a blueprint for future ventures in women’s soccer and beyond.

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  • Reese Witherspoon giving a presentation.

    Session Recaps

    September 27, 2023

    Leading Through Change: Reese Witherspoon on Business Innovation & Leadership

    Producer, actor, and Hello Sunshine founder, Reese Witherspoon, got down to business on the last day of INBOUND23. In a candid conversation, she discussed changing the narrative when it comes to female storytellers in Hollywood, while also sharing some lighthearted moments (like dropping a famous line from her "Legally Blond" days) and divulging in what her beige flag is (touching bugs and other creepy crawlers, in case you were wondering).

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  • Jane Goodall giving a presentation.

    Session Recaps

    April 21, 2023

    Dr. Jane Goodall: Rebuilding Our Collective Future

    When Dr. Jane Goodall, world-renowned ethologist and activist, talks about sustainability and how to build a better future, we listen. A global icon and advocate for the natural world, Dr. Goodall shares insights and inspiration into actions we must take in order to revitalize the world for the next generation. With nearly 10 million hectares of forests being lost each year there is still much work to be done. Here are four key points from her session at INBOUND 2022.

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