AI gives marketers more data than ever, but instead of clarity, it leads to analysis paralysis. Teams argue over numbers, and marketers end up doubting and then defending the data. Imposter syndrome kicks in. Are the numbers right? Why does every team see them differently? Introducing the AI alibi framework to get you out of trouble: 1. Spot the signal. What’s the data saying? 2. Translate for trust. How do teams interpret it? 3. Own the narrative. Make it clear, persuasive, and reliable. Leave the ego at the door. This session is for anyone who’s ever doubted their data or themselves.