AI search is changing how buyers discover and evaluate brands, and understanding visibility in answer engines now requires a different playbook. This session shares lessons from analyzing more than a million AI responses across major platforms to show what influences citation and visibility. You'll learn which content formats perform best, how freshness and structure affect outcomes, and why success in AEO should be measured over time rather than through one-off snapshots.

The Loop promises continuous, compounding growth, but many teams struggle to apply it in day-to-day execution. In this live discussion, leaders from Blend and HubSpot unpack what it takes to operationalize Express, Tailor, Amplify, and Evolve across content, AI, distribution, and measurement. You'll hear real examples, practical lessons, and candid insights into how modern B2B teams are using The Loop to create more predictable pipeline and stronger alignment across growth efforts.