Mimi Forsythe has 14 years of experience in digital marketing at Google, spanning programmatic platforms, ads privacy, and performance products. Today, she is the Global Head of Lead Gen solutions based out of New York City, leading a team that sits at the intersection of product and frontline sales teams to shape Google’s Lead Gen go-to-market strategy. She’s thrilled to be here to talk about the power of first-party data and how it can fuel AI to deliver high quality leads for your business.