Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's "Watson") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.