Building a Data System That Powers Growth

As companies scale, data fragments across tools and teams, making it harder to act on what matters. In this session, you’ll learn a practical framework for structuring and activating your data across systems. Using HubSpot as a core example, we’ll explore how to unify signals, operationalize insights, and turn data into action through automation and prioritization. You’ll leave with a clearer approach to connecting your data strategy to real business outcomes.