Innovation Stage
Fri • Sep 18 • 11:00am – 11:30am ET • Innovation Stage
ENCORE: Why Weird Works
ENCORE due to popularity! Weirdness might be the most underrated competitive advantage in business today. Join Beth Dunn as she makes the empirical case for weirdness as a superpower, moat, and engine for growth. Drawing on behavioral research, brand science, and real-world case studies from brands that bet on being unapologetically themselves, you'll learn why the companies, teams, and people that win won't be the most obvious ones — they'll be the most original and offbeat.
Session Speakers:
Beth DunnFounder @ Throughline & Co.
Beth Dunn is a writer, designer, and product experience leader who spent 13 years building the HubSpot product, culture, and voice. As founding leader of HubSpot's global content design team, she helped shape a product voice that reached millions. She is the author of Cultivating Content Design, a book on the craft of…
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