Seat Reservation Required Education Session
Wed • Sep 16 • 11:45am – 12:30pm ET • Room 210
Automation Isn’t Strategy: Rethinking AI in Sales
AI isn’t failing sales teams because of the technology. The issue is unclear operating models. Many teams over-automate and lose the human edge, or underuse AI and miss efficiency gains. This session introduces the AAH framework (Automate, Augment, Human), a practical system for deciding where AI belongs across the sales pipeline. Learn how to apply it to prospecting, engagement, and deal execution using clear decision rules so AI drives real pipeline impact without disrupting performance.
Session Speakers:
Melanie SmithVP of Sales Development @ Nooks
Melanie Smith is the VP of sales development at Nooks, where she leads a world-class outbound organization responsible for building top-of-funnel pipeline and helping Nooks achieve massive revenue growth. She has spent her career inside the sales and SDR function, from starting as an SDR herself to leading high-perform…
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