How Data Agent Fuels Your Growth Engine With Context and Signals
Buyer intent, data enrichment, and AI agents all serve one purpose, giving your team the right information at the right time. This session breaks down how these capabilities work together inside HubSpot to improve targeting, prioritization, and execution. You'll learn how intent signals identify in-market accounts, how enrichment keeps records accurate, and how Data Agent automates research across workflows to provide deeper context, helping teams act faster and make better decisions.
Session Speakers:
Maitri ShethSenior Product Marketer @ HubSpot
Maitri is a senior product marketer at HubSpot, where she leads go-to-market strategy for AI products. She specializes in turning technically complex products into clear market narratives. With experience spanning APAC and EMEA markets, she's had a long career building GTM programs that connect product innovation direc…
Arun ManoharanSenior Director, Product @ HubSpot
Arun Manoharan is a senior director of product at HubSpot.
Related Sessions
Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.
