Beyond Ticket Sales: How To Prove Event ROI
Events can be powerful growth drivers when they’re tied to measurable outcomes. In this session, you’ll learn how to connect event strategy to pipeline and revenue using a structured approach. Explore how to track performance from registration through post-event follow-up, align teams around shared metrics, and build reporting that demonstrates real impact. Walk away with a framework to make events a consistent, accountable revenue driver.
Session Speakers:
Diana ZalaquettEvent Enablement Lead @ HubSpot
Diana Zalaquett is the Enablement Lead on HubSpot's Global Events team, leading enablement strategy for INBOUND and other marquee experiences. She sits at the intersection of events, RevOps, and revenue strategy, building the systems that connect registrations, internal enablement, and onsite engagement to measurable p…
Josie LickteigData Analyst, MSO @ HubSpot
Josie Lickteig is a data analyst at HubSpot, where she specializes in measurement and reporting for global events. She works at the intersection of events, demand management, and revenue marketing, designing dashboards and KPI frameworks that connect registrations, sales engagement, and pipeline impact across regions.…
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