Lab: Building a Proactive Customer Support Strategy

Discover how uncomfortable conversations can spark extraordinary change, and why creating truly accessible and inclusive environments doesn't just help people thrive - it drives real business results. Learn strategies to build spaces where everyone succeeds, turning accessibility from obligation into a competitive advantage.

Discover how HubSpot is helping revenue and operations leaders turn all customer interactions-calls, meetings, and surveys-into actionable feedback. Learn how Breeze identifies the themes and sentiment you care about most, then triggers follow-up-in one place. Perfect for leaders aiming to simplify fragmented workflows and close the feedback loop faster.

Video has transformed communication, but we're entering its next evolution. Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. Following the keynote, Financial Times' Cristina Criddle joins for a fireside chat on opportunities, challenges, and ethics of storytelling.

In this session, you'll learn how the search landscape has completely changed and how you can get ahead of the competition by leveraging a new SEO strategy along with exclusive prompts. You'll learn how to wield the power of Cursor, Claude Code, and MCPs to clone yourself 100 times, and much more.

Today's sales and marketing teams need to work smarter, not just faster. By putting AI to work across your essential tools, you can do both. In this session, we’ll unveil new Hubspot integrations and reveal how sellers and marketers are using Google Workspace and Gemini to transform the way they work.

In today’s digital age, B2B marketers have more tools than ever, yet they still face the challenge of cutting through the noise and delivering highly personalized, impactful campaigns. Discover how AI-driven insights, personalization, and automation can enhance targeting, improve customer engagement, and optimize campaigns for better results. Learn practical strategies to leverage AI tools effectively, drive higher ROI, and stay ahead in an increasingly competitive landscape. Gain actionable strategies for leveraging AI and transform your ABM programs for greater impact and measurable results.