Jayde I. Powell is a creatorpreneur and social media strategist from Atlanta, Georgia. With over 12 years of experience in marketing, Jayde has taken her knowledge and established herself as a well-respected creative and voice in both the advertising industry and the creator economy. She is the founder and head of creative at The Em Dash Co., a multidisciplinary social-first creative agency specializing in strategy, creative direction, and content creation. There, she has led projects for global brands such as Netflix, Timberland, LinkedIn, The Coca-Cola Company, and more.