We all love a big brand moment—but behind every viral post is a team of agency pros making it happen. In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. For brand marketers and social strategists, this is the real story behind the scroll.