Gabriela Gironas

Senior Director, Creator Strategy @ Wasserman

Gabriela Gironas (they/them) is a Forbes 30 Under 30 honoree and a leading voice at the intersection of music, tech, and the creator economy. As Senior Director of Creator Strategy at Wasserman, they partner with brands like Taco Bell and Google Play to navigate the evolving creator and social landscape. A child of Bolivian immigrants, they’ve spent over a decade championing underrepresented voices through roles at YouTube, Reddit, and Fender, and are the founder of the creative consulting agency Cool Shit, Cool People.

Previous Sessions:

Panel: Behind the Screens – How Agencies Scale Social
We all love a big brand moment—but behind every viral post is a team of agency pros making it happen. In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. For brand marketers and social strategists, this is the real story behind the scroll.
Jayde Powell, Dakota Lowe, Danisha Lomax, Gabriela Gironas

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.