The experience of most AI assistants ends with the chat. In Breeze Assistant, it’s just the beginning. In this session, Kolin and Adam will show how Breeze Assistant works from customer context alongside your team's knowledge, brings in the right agents, and turns it into polished work that is ready to use and share.

This session highlights the latest HubSpot updates designed to help marketers build awareness, create stronger content, and turn campaigns into measurable results. You'll get a clear overview of what is new, why it matters, and how to start using the latest features effectively. You'll also hear how these updates fit into HubSpot's broader direction so you can better understand what is coming next for modern marketing teams.

Cutting through the noise is harder than ever, but that's exactly what great marketing does. Join us to explore HubSpot's latest updates for marketers built around what matters most: building awareness that sticks, creating high-performing content, and turning campaigns into results you can prove.

This session highlights the latest HubSpot updates designed to help sellers spend less time on busywork and more time moving deals forward. You'll get a practical look at what is new, why these features matter, and how to start using them effectively in your sales process. The session will also provide context on where HubSpot is headed next so teams can understand how these updates support stronger revenue performance.

The best sellers aren't the busiest ones, they're the ones spending time where it counts. Join us to explore HubSpot's latest updates for sales built around what matters most: saving time with less busywork, keeping deals moving forward, and giving you everything you need to grow revenue with confidence.