The Hidden Cost of Cognitive Bias in Sales Hiring

Sales hiring failures are often expensive, disruptive, and more common than many leaders realize. This session explores how cognitive bias affects hiring decisions and what teams can do to improve their odds of selecting the right candidates. You'll learn how to identify the biases that distort judgment, refine your seller profile and job materials, and use structured interview scorecards to make stronger, more data-informed hiring decisions that support long-term sales performance.