Vibe by Design: Stop Blaming the Format
Event engagement problems are often blamed on format or platform, but the real issue is usually poor design. This session introduces the concept of an engagement arc—a structured emotional journey that can improve experiences across in-person, virtual, and hybrid events. You'll learn how to identify where your event design breaks down, replace low-impact tactics with stronger moments, and create a framework you can apply before, during, and after any event to drive better participation and connection.
Session Speakers:
- Dahlia El Gazzar
Chief Ruckusmaker @ DAHLIA+Agency
Dahlia El Gazzar is the Chief Ruckusmaker at DAHLIA+ Agency and the person who made "rocky road over vanilla" a career philosophy. She sits at the intersection of vibe-eventing, tech, AI, and woo-woo and has been blowing up boring events all over the world. She has taken stages at INBOUND and CES, has been featured in…

Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.











