UNBOUND Blog

UNBOUND

Announcements

April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
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  • Reese Witherspoon giving a presentation.

    Session Recaps

    September 27, 2023

    Leading Through Change: Reese Witherspoon on Business Innovation & Leadership

    Producer, actor, and Hello Sunshine founder, Reese Witherspoon, got down to business on the last day of INBOUND23. In a candid conversation, she discussed changing the narrative when it comes to female storytellers in Hollywood, while also sharing some lighthearted moments (like dropping a famous line from her "Legally Blond" days) and divulging in what her beige flag is (touching bugs and other creepy crawlers, in case you were wondering).

    Featured

  • Two people in conversation on stage.

    Session Recaps

    September 26, 2023

    Andrew Huberman on How to Boost Focus and Creativity with Dopamine

    What does dopamine have to do with focus and productivity and how does that relate to your work day? Andrew Huberman, neurobiology professor and host of Huberman Lab Podcast, joined us at INBOUND23 where he sat down with Brian Halligan (HubSpot’s co-founder and executive chairperson) to talk all things dopamine, neuroplasticity, and the importance of routine for fueling motivation, productivity, and creativity.

    Event Content

  • An image of a large Inbound event display.

    Community

    September 13, 2023

    INBOUND 2023 EVENT RECAP

    INBOUND 2023 was one for the books! HubSpot’s annual event welcomed 11,000 business leaders and industry movers and shakers from all over the world for 3 days of collaborative learning, networking, and growth.

    Event Content

  • A person giving a presentation.

    Marketing

    July 27, 2023

    Top Email Marketing Tips from Demand Gen Expert, Jay Schwedelson

    Marketing teams and leaders know that email is an essential communication channel for increasing brand loyalty and engaging more deeply with customers. But, it can also drive some serious revenue, with an average ROI of $36 for every $1 spent. How can you make the most of your email strategy? Demand generation expert, Jay Schwedelson, (CEO and Founder, Outcome Media/SubjectLine.com/GURU Events) shares some top email trends and what marketers should be incorporating into their strategy. Read on for more tips and tricks from Jay’s 2022 INBOUND session “Email Marketing Tips: Do This, Not That” and don’t forget to register to catch Jay at INBOUND23!

    Email Marketing

  • The featured image for this article.

    Session Recaps

    June 26, 2023

    3 Lessons in Leadership from Brian Halligan

    A self-proclaimed “Learn-it-All,” devoted Dead Head, and co-founder and executive chairperson of HubSpot, Brian Halligan wears many hats. From building HubSpot, he’s learned plenty of leadership lessons — from challenging business norms to creating a culture of happy HubSpot employees, here are some key takeaways for business owners and entrepreneurs on how to succeed.

    Thought Leadership

  • "Check out your inbound 2023 AGENDA. Sept 6-8 | Boston, MA. www.inbound.com"

    Announcements

    June 13, 2023

    It's Here: The Full INBOUND Agenda

    It’s time to get planning — our full agenda launch is here! This year’s content focus is on the power of customer connection and we’re excited to unveil all of the sessions attendees will have access to at INBOUND this September, 6-8.

    Event Content

  • An image of art.

    Work Life Balance

    May 22, 2023

    5 AI Tools to Support Mental Health at Work

    Demanding schedules, tight deadlines, limited bandwidth … those factors coupled with remote working environments can create a perfect storm of workplace stress, directly impacting mental health. As advancements in AI technology continue, we can expect more tools and platforms that will help optimize productivity while taking care of our mental health. Here are five areas where AI can help support your mental health at work

    AI

  • "Inbound 23 Boston, MA. September 6-8, 2023. Inbound.com. Reese WItherpoon - Andrew Huberman - Derek Jeter -Steven Bartlett - Guy Raz- Morgan Debaun - Kim Scott - Dr. Yvette Noel-Schure - Dharmesh Shah - Yamini Rangan - Brian Halligan - Sinead Bovell - Sam Jacobs - The Marketing Millenials - Niel Patel -Jay Schwedelson - Lori Richardson - Sangram Vajre. With over 200 speakers joining us."

    Announcements

    May 16, 2023

    Meet Our 2023 Main Stage Speakers

    The INBOUND 2023 Main Stage lineup is officially here! We are thrilled to welcome industry-spanning icons, marketing & sales leaders, wellness experts, and acclaimed authors to INBOUND’s biggest stage. From our global community of attendees and partners to our inspiring speakers, INBOUND 2023 will focus on human connection to drive transformative growth, meaningful conversations, and actionable insights.

    Speakers

    Event Content

  • Jane Goodall giving a presentation.

    Session Recaps

    April 21, 2023

    Dr. Jane Goodall: Rebuilding Our Collective Future

    When Dr. Jane Goodall, world-renowned ethologist and activist, talks about sustainability and how to build a better future, we listen. A global icon and advocate for the natural world, Dr. Goodall shares insights and inspiration into actions we must take in order to revitalize the world for the next generation. With nearly 10 million hectares of forests being lost each year there is still much work to be done. Here are four key points from her session at INBOUND 2022.

    Community

    Featured

Two people looking at the stage in 3/4 profile

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