AI is making brand and emotional connection more critical than ever in B2B marketing, not less. Three leading CMOs will share how they’re navigating the balance between AI automation and brand authenticity while establishing marketing as a strategic driver of AI adoption across their organizations. They’ll share real examples of what’s working and what’s not, how to use AI to deepen customer relationships and strengthen brand trust, and tips on showing marketing’s strategic value to the C-suite.

We’re witnessing a seismic shift in the way top companies use HubSpot. Whether it’s leveraging AI, deepening customer connections, or moving from ‘selling’ to ‘helping people buy’, these high performers clearly see the opportunity in 2026 — and they’re taking concrete steps to capitalize. Join this expert panel to learn what separates these top-performing companies, and see how they’re preparing their organizations to win in an age where AI and shifting buyer expectations are everything.